Michael Karp · Robert Welcenbach

In this lecture track, we will discuss framing your case to highlight key themes, discredit the defense’s narrative, and lay the groundwork for a persuasive closing argument. You’ll walk away with case specific ideas on how to control the flow of information and manage perceptions from opening statements through closing argument.

This lecture track will cover:

• Learn how to expand the scope of negligence beyond the day of injury and expose and leverage the coverup.
• Identifying and presenting case-defining themes
• Structuring your presentation for maximum impact
• Overcoming the defense's efforts to reframe critical evidence
• Leveraging case framing to enhance direct and cross-examinations
• Developing key frames throughout trial to setup a simple and effective closing argument

This lecture track is led by Michael Karp and Robert Welcenbach who have used these techniques to achieve 7 and 8 figure verdicts.